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Let Your Batteries be the Boss of you

Let Your Batteries be the Boss of you

09/30/10

LONDON, September 30, 2010 /PRNewswire via COMTEX/ --

The New Energizer(R) Intelligent Charger Puts you in Control of YourPower

So picture the scene. You're at a family celebration and all the partyguests have gathered for that important group photo, but just at that momentyour digital camera shuts down.

These moments will be a thing of the past thanks to Energizer(R), theWorld's number one selling Rechargeable brand, which this autumn launches aunique and revolutionary charger that puts you back in control of your powerand helps make your life easier.

"We are committed to listening to our consumers and providing innovativesolutions that help make their lives easier," said Martin Burch, MarketingDirector for Europe. "Here at Energizer(R) we know that people lead busylives and are looking for simpler ways to keep their many battery-powereddevices going so that they, for example, don't miss that perfect picturebecause of a drained battery.

"Now, based on extensive consumer insights, Energizer(R) has launched acharger that for the first time allows you to have greater control over yourtime and not miss all the important moments in your life."

ENERGY STAR(R) certified, the Energizer(R) Intelligent Charger representsa new generation of NiMH (nickel-metal hydride) battery chargers and usessmart technology to help you do more - at work, at play and in life.

This intuitive battery charger sets a new benchmark in innovation anddemonstrates Energizer's(R) ongoing commitment to putting your lifestyleneeds at the heart of its products. Its innovative features mean that neveragain will you be left without portable power.

    - The easy-to-read Digital Countdown Clock tells you exactly      how many hours are left until the batteries are fully charged and ready      to go, meaning you no longer have to waste time waiting for your power      - putting you back in control and able to do more with your time    - Added to that, the Energizer(R) Intelligent Charger comes      with a Digital Fuel Gauge which indicates how full your battery is - so      you have a much clearer idea of how long your batteries will last.      Perfect for last minute meetings or when you need a quick top-up of      power    - The charger is a great investment too. Its built-in Overcharge      Protection automatically shuts off the device once the batteries      are fully powered, meaning you maximise the number of times you can      charge your batteries    - Not only does the charger get the most out of your battery      power, but it also has a Battery Indicator which detects if your      battery is good or bad, so you know exactly when to buy new ones. Its      clever technology can also detect a non-NiMH battery (such as alkaline)      and shut of the charging    - The Energizer(R) Intelligent Charger re-fuels two or four AA      or AAA batteries at any one time and is suitable for worldwide voltage.      It can fully charge four AA or AAA batteries in 6 to 8 hours

The Energizer(R) Intelligent Charger was developed in direct response toconsumer research, conducted by Impulse Research amongst parents. The surveyshowed that 74 per cent long for a 'fuel gauge' on their battery chargerindicating the current level of power in their rechargeable batteries, while68 per cent want a charger that will let them know how much charging timeremains - both key features of the new Energizer(R) Intelligent Charger.

A smart solution to rechargeable power, the Energizer(R) IntelligentCharger answers the demands of today's busy lifestyles. By upgrading to theEnergizer(R) Intelligent Charger, you need never worry about unexpectedlyrunning out of power again.

The Energizer(R) Intelligent Charger will be available this autumn frommost major European retailers.

For more information on the Energizer(R) Intelligent Charger visit theEnergizer(R) website at http://www.energizer.eu

About Energizer:

Energizer Holdings, Inc. [NYSE: ENR], headquartered in St. Louis, Mo., isone of the world's largest manufacturers of primary batteries, portablebattery-powered devices and portable flashlights and lanterns. Energizer is aglobal leader in the dynamic business of providing power solutions with afull portfolio of products including Energizer(R) brand battery products;Energizer(R) Ultra Plus; Energizer(R) High Tech; Energizer(R) UltimateLithium; Energizer(R) Advanced Lithium; Rechargeable batteries and chargingsystems; and portable flashlights and lanterns.

Energizer continues to fulfill its role as a technology innovator byredefining portable power solutions to meet people's active lifestyle needsfor today and tomorrow with Energizer(R) Energi To Go(R) chargers forrechargeable portable devices; charging systems for wireless video gamecontrollers; and specialty batteries for hearing aids, health and fitnessdevices, as well as for keyless remote entry systems, toys and watches.Energizer is redefining where energy, technology and freedom meet to bring tomarket consumer-focused products that power the essential devices that helppeople stay connected and on the go at work and at play. Visithttp://www.energizer.eu

Energizer's Personal Care Division offers a diversified range of consumerproducts in the wet shave, skin care feminine care and infant carecategories. The company's portfolio includes well established brand namessuch as Schick(R) and Wilkinson Sword(R) men's and women's shaving systemsand disposable razors; Playtex(R) tampons, gloves and infant feedingproducts; Banana Boat(R) and Hawaiian Tropic(R) sun care products; and WetOnes(R) moist wipes.

SOURCE Energizer

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